A Recipe for Success…
180 kilometres around the Ring of Kerry.
20,000 slices of buttered brack.
10 official charities.
Over €1 million raised.
These are the ingredients that make the Ring of Kerry Charity Cycle the largest one-day fundraising event and one of the most spectacular community events in Ireland each year.
Since becoming the official communications agency for the event, the Legacy team have spent the past few months spreading the word far and wide. It was fantastic to be there in Killarney to witness this special event take place first-hand and to see the clogs in action behind the scenes.
Now in its 34th year, the event has grown from an initial group of 10 people in 1983 to almost 10,000 in recent years. It is a true embodiment of community spirit with over 1,400 volunteers contributing to one of the most remarkable events we’ve seen.
The event is not a race and cyclists of all abilities, ages, shapes and sizes set off in waves around 7:00am on their journey on the 1st July. There are plenty of famous faces to spot each year too with one of Ireland’s greatest ever athletes, Sonia O’Sullivan , joining former TD, Jimmy Deenihan and former Taoiseach, Enda Kenny on this year’s route.
Local GAA hero, Colm ‘Gooch’ Cooper was joined by Temple Street Children’s Hospital patient Amy O’Connor who hails from Killarney to officially start the event.
Over 12 million alone has been raised in the past ten years. There has been a brilliant response to the beneficiary charities involved in the cycle this year, who work tirelessly to provide support and services to the people of Kerry and across Ireland. The worthy charities include:
– Derrynane Inshore Rescue Services
– Kerry Rape & Sexual Abuse Centre
– Talbot Grove
– Recovery Haven (Cancer Support House)
– Social Action Group Rathmore
– Kerry Parents & Friends Association
– Down Syndrome Ireland – Kerry Branch
– Camphill Community Dingle
– Temple Street Foundation
– Valentia Island Hospital
The Ring of Kerry Charity Cycle was a successful communications campaign with significant positive PR coverage generated throughout the campaign. Over the course of the campaign we were also responsible for developing and managing both the digital and content creation elements to showcase this unique event. These videos particularly showcased the route and the charity aspects in a creative and engaging way.