Legacy has worked with fortune 500 company and the number one PC Manufacturer in the world, Lenovo, on the development of their communications strategy and implementation in Ireland. Our work with Lenovo has included a successful ongoing product review program, utilising our relationships with key technology media and connecting them with the latest Lenovo technology.
Legacy has been instrumental in the development of Lenovo’s presence in Ireland. We’ve achieved high ranking product coverage and a significant increase in social media engagement from Irish customers; and on the B2B side we’ve managed key executive profiling to raise the brands profile as an authority in the tech sector.
Legacy have created and managed a series of high profile media launches involving top GAA stars held at Croke Park in the promotion of the GAA Skills Hubs. The campaign included the negotiation of a sponsorship agreement, activation of a marketing campaign around Skills Hubs, promotional samples and product placement, development of affinity scheme for GAA members and local activation around GAA clubs in Ireland. Click here to visit the Lenovo website.