Legacy Consultants began working with Littlewoods Ireland in 2016 to help them find a grassroots sponsorship to broaden their marketing strategy. Legacy identified and negotiated a top tier partnership with the GAA which saw the online retailer become sponsor of the GAA Hurling All-Ireland Championship. The partnership also included title sponsorship of the Camogie Leagues and the Go Games where over 6,000 children from all over Ireland play in Croke Park.

Legacy works across all aspects of the sponsorship and continue to bring the brand’s style, innovation and grassroots credentials to life across all the campaigns through a variety of creative campaigns including #StyleOfPlay.

Legacy | Littlewoods Ireland
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